DS Automobiles embodies the French savoir-faire for luxury automobiles, and all cars in the range are head-turners, says Glin Donnelly, DS Automobiles Brand Manager, Gowan Auto.
WHAT WAS THE MOST SIGNIFICANT RECENT DS AUTOMOBILES CAR LAUNCH?
For us it’s the re-introduction of the DS Automobiles brand to the Irish market, so all our models are key. As a French premium brand born in Paris, and part of Stellantis’ constellation of 14 iconic automotive brands, DS Automobiles aims to embody the French savoir-faire for luxury automobiles.
Driven by an avant-garde spirit and building on its exceptional heritage of the original 1955 DS, the brand combines refinement and technology in each of its creations. We offer an alternative to other premium brands, driven by passion and embodying the essence of true motoring.
In 2023 we made the move to a new state-of-the-art distribution and fulfilment facility in Citywest, marking an investment in the Gowan Auto wider team, along with its portfolio of brands.
The stunning Gowan Gallery provides a multi-purpose event space that has been designed for our brands to host a variety of showcases, be it conferences and events to press launches and photo shoots.
WHICH OF THE FOUR MODELS IN THE RANGE IS THE MOST POPULAR?
It’s a hard one to answer as we are seeing strong sales across our entire range, but in line with Irish customers’ purchase trends towards SUVs it would be our DS 7 that appeals to a large audience. The vehicle has so much presence on the road, is offered in hybrid-petrol and diesel engines, and offers a driving experience unrivalled by others.
HOW WOULD YOU DESCRIBE THE USP OF THE DS AUTOMOBILES BRAND?
In a world where AI and digital intervention have become dominant, DS Automobiles is a car brand that at its core embodies the true emotion of car design with a passionate and comfortable driving experience.
It’s very much a brand that is for car lovers who yearn for the latest pioneering technology to complement their driver experience. Our brand mantra of ‘The Art of Travelling’ signifies this.
Our aim is to revitalise the passion of motoring and the appreciation of vehicle design and flair. This, along with luxurious tactile design and enhanced driving experience, allows the DS brand to stand out from the crowd.
Glin Donnelly
WHAT NEW MODELS ARE ON THE WAY FROM DS AUTOMOBILES IN 2024?
As Stellantis further implement its EV strategy, we will see the introduction of DS 3 and DS 7 MHEV versions, DS 4 BEV (fully electric), and a new electric model on the recently introduced STLA platform which will be revealed later 2024.
Photo: Glin Donnelly, DS Automobiles Brand Manager. (Pic: Jason Clarke)
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