There’s an adage that applies to any field that interacts with the public, including writing, filmmaking, and online marketing: Know your audience. You may know who you want to target your marketing to, but in a world where customers have a wide range of interests, do you know what social media channels your audience prefers, […] The post Engaging Across Generations: Tailoring Social Media Strategies for Different Age Groups appeared first on McFadden/Gavender.

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