Robert Lewandowski Stars in CHERY’s New Brand TVC, Bringing “For Family” to Life
World Branding Forum » Advertising
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CHERY Brand launched its new brand TVC worldwide, featuring Robert Lewandowski, CHERY Brand Global Ambassador and one of football's most iconic No. 9s. Told through a daughter's perspective and voiceover, the film presents Lewandowski as a champion in the spotlight and as a father, a husband, and a guardian at home. Through this family perspective, the TVC gives CHERY's "For Family" brand proposition a warmer, more human expression, while reinforcing the brand's promise to safeguard peace of mind and joy on every journey through trusted quality and thoughtful technology. The article Robert Lewandowski Stars in CHERY’s New Brand TVC, Bringing “For Family” to Life appeared first on World Branding Forum.
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