Busting The Myth-Busters

I’m on the list. About two-dozen show up every week. Sometimes more.

That doesn’t make me special by any standards. Press Releases are like virtual confetti nowadays.

Most are daft, pointless blather. While the salutation “Hi Chuck” makes it appear as if the sender has some clue about my blog, it’s usually a tip-off that he/she has never read any of my posts.

Here’s the latest:

Hi Chuck,
I hope you are keeping well, I'll keep this brief and to the point as I know you are busy - we have a client with a press release you may be interested in reviewing. Below is the skinny - we invite you to check out the full release if you are interested…

The gist:

New Research Busts the Myth of the Tech-Challenged Senior'
A new landmark study by marketing consultancy, *** ** *******, is about to shatter a number of myths and have more companies and brands taking notice of the huge opportunity to reach consumers 55+ via digital devices, across multiple aspects of the lives.

Let me shatter the myth that any of this is even remotely myth-shattering…

“It will be the Baby Boomers who will be the first to pick and choose, to ignore or be seduced by leading-edge technology marketing. There’s a simple reason for this. We have the money to buy this stuff. Experts say we’ll continue to have the money for at least the next twenty years. Write us off at your own peril.”

A blog post:

14 November 2005
My Favorite Cyber-Myth 
How I snicker and roll my eyes whenever I read about Baby Boomers fumbling around on computers, scratching their heads, totally flummoxed. Sure, a percentage of any age group is technologically challenged - but Boomers as a whole have embraced the internet and aren't afraid to plunge into the ether brain first.

There are dozens and dozens more posts through the years about 50+ folk and technology – but I’ll spare you.

The ‘landmark’ myth-busting report is all about how over the last year or so tons more people over fifty-five are now banking online and buying stuff online.

Wow. I never would’ve guessed.