A Los Angeles location can make it difficult for any business to stand out among the competition. As a new property trying to make it in � The post BevX 2023: Lumi�re Lights Up LA appeared first on Cheers.
A Los Angeles location can make it difficult for any business to stand out among the competition. As a new property trying to make it in LA, Lumi�re restaurant and bar in the Fairmont Century Plaza hotel, decided it was time for a bar refresh.
Lumi�re, a BevX winner for Single-Concept Hospitality, partnered with Kathy Casey Liquid Kitchen to develop and implement a new beverage program. Keeping the diverse guest profile in mind was paramount, as well as adding a local flair. The menu launched at the end of July 2023, which immediately boosted cocktail sales 15%.
�To mark a place for us and to create an identity is very important. We�re a new property and we have very ritzy clientele who frequent us on a daily basis � some of them being big names in the movie and entertainment world,� says Andrew Noone, director of food and beverage at Lumi�re Brasserie and Bar.
To entice these guests, he says, �we needed to create something that was worthy to sit across all markets. I think we pretty much accomplished that across the board with the really cool touches and delivery methods of our cocktails and ingredients.�
Instagram Worthy Cocktails
The restaurant added a new �#BrunchDrinking� small but impactful selection of cocktails to the breakfast, brunch and lunch menus, increasing beverage sales before Happy Hour and dinner time. A savory, sun-dried-tomato-infused vodka makes the Bloody Mary a standout, and an in-house blend of California prickly pear puree, orange juice and guava mixes with prosecco for a uniquely local Mimosa offering.
Lumi�re created a standalone cocktail menu with unique hand drawn illustrations for dinner and late-night guests. Cocktails were designed to be easily executable, such as the �Apothecary Bottled Cocktails,� the Vesper and Smoky Old Fashioned. These bottled cocktails are pre-batched and held in the freezer to be crisp and cold and then poured at the table, creating an Instagramable presentation.
Lumi�re�s Dragon �Rita, with silver tequila, Cointreau, dragonfruit and lime.
The company sources glass apothecary bottles from a scientific company to add a unique experience.
Other menu standouts include a tableside Martini service with a selection of �garni,� such as brilliant, beet-pickled cocktail onions, cornichons, peppadew pepper and castelvetrano olives � served with a metal pick for garnishing and nibbling. Servers mist the Martini in front of the guest with a lemon-peel and black pepper-infused blanco vermouth, adding a sensory element.
The French Spritz is the most popular cocktail on the menu. Featuring Grey Goose peach vodka with basil essence and St. Germain elderflower liqueur, it�s topped off with Champagne to deliver a mouth-watering experience. The bar�s Smokin Passion and Lux Espresso Martini are also quite popular among guests.
More Bougie Cocktails Soon to Come
The hotel cocktail revamp will continue next with Phase #2 at the Lobby Bar, which will feature more batched and bottled cocktails from the cocktail kitchen, with a focus on California ingredients and the era of glam.
�We go back in December for phase two and will implement some really cool cocktails for the lobby,� says Kathy Casey, president and CEO of Liquid Kitchen. �We�ll be introducing new glassware and everything will be glam and bougie, which is perfect for the local LA crowd. I think they�ll love these cocktails.�
It�s been interesting to see how sales patterns have evolved post introduction of the menu, Noone adds.
�Because of our location and the emphasis on recent years to lower alcohol consumption, we�ve struggled since we opened,� he notes. �But this is a reverse trend for us, and we have seen substantial increases in our liquor volumes. We can�t wait for the introduction of the Lobby Bar in December.�
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