Why Having a Videoconferencing Camera is So Important

It’s Tuesday morning and you’ve got a big meeting coming up first thing at 9 AM. A prospect is not only super interested in what you have to offer, but they’re bringing along some of their key decision-makers to the meeting as well, so it's crucial that you make a great impression.

But later, you find that no one has their cameras on during the meeting. Half of the people there are muted anyways.

As you present to them, you stumble a little bit while critically thinking to yourself – do they seriously have an interest in what I have to offer to them? The emails before the meeting were spectacular. But now you’ve got a cloud of doubt over the whole deal because they had their cameras off.

Cameras on or off, both can have pros and cons to the situation that you’re in. Maybe you’re having a bad day and forgot a hair tie, or you simply don’t have a camera.

But if you don’t have a camera to begin with, you’re missing out on some fundamental benefits.