Southern Cross, Network 10 extend affiliation deal

Southern Cross Media has reached a new regional television affiliation agreement with Network 10 ahead of a 31st December cut-off date.

The proposed extension across markets of regional Queensland, Southern NSW, and Victoria is for an indefinite period,

The agreement spans 10, 10 Peach, 10 BOLD and Nickelodeon content and will include further collaboration between national sales teams.

Jarrod Villani, Executive Vice President, Chief Operating & Commercial Officer & Regional Lead, Paramount Australia and New Zealand, said: “Network 10 looks forward to continuing our affiliate relationship with SCA across critical regional markets ensuring that our extraordinary line up of entertainment, news and sport continues to reach households across Australia whilst creating unique and exciting opportunities for our advertising clients.”

John Kelly, SCA Chief Executive Officer and Managing Director, said: “We are delighted to reach this new affiliation agreement with Network 10, which will realise improved outcomes for both parties and an aligned advertising solution for regional advertisers. We are confident in Network 10’s 2024 content schedule and we look forward to promoting 10’s suite of premium programming in regional Australia to deliver outstanding results for advertisers and reliable returns for SCA’s shareholders.”

It is conditional on the approval of Paramount Global’s senior management.