Tata Harrier Facelift: New TVC released [Video]

Launched first in 2019, the Tata Harrier received its first big update in October 2023, which saw the midsize SUV receiving comprehensive updates to its exterior and interior design, along with a few new features inside-out. The updated Tata Harrier is already making headlines for all the right reasons, with the most recent commercial video of the SUV adding to the praises earned by the SUV.

Tata Motors has released a video commercial of the all-new Harrier facelift on its social media handles. The video, which spans around 2 minutes and 16 seconds, shows three different versions of the new Tata Harrier – Adventure+, Fearless+ and Fearless+ Dark, which the carmaker likes to call “personas” instead of variants. All three personas of Tata Harrier shown in the video depict the distinguished lifestyles of their respective owners, indicating how different the three variants are in terms of overall experience.

In the new video commercial of Tata Harrier, a lady working in a corporate office is seen driving the Sunlit Yellow coloured Harrier Fearless+. The video also shows an athlete driving the Oberon Black coloured Harrier Fearless+ Dark and another adventure photographer driving a Seaweed Green coloured Harrier Adventure+. The video then progresses with all three individuals driving their Harriers out in the open in a spirited manner, thus exploring their inner selves and depicting their varying personalities, which goes in sync with the different personas of the Harrier.

While the video shows different personalities driving different personas of Tata Harrier, the one thing common between them is the spirited driving experience of the SUV shown in the video. While the Harrier misses out on a proper four-wheel drive system, the drive modes on offer in the new Tata Harrier facelift ensure that it is fun to drive over both well-paved tarmacs and mild off-road terrains. In the driving conditions shown in the video, the Tata Harrier facelift is represented as a robust and dynamic SUV, which is absolute fun behind the steering wheel.

The video also shows the exterior highlights of the new Tata Harrier in bits and pieces, which include new vertical LED projector headlamps, revised daytime running LEDs with LED-connected bars and revised designs for the alloy wheels in all three personas. The video also shows a few glimpses of the heavily updated interior, which shows new features like the full-TFT instrument console, the new 13.1-inch touchscreen infotainment system and the revised centre console with a touch-sensitive panel for dual-zone automatic climate control.

Available in multiple variants and configurations, the Tata Harrier comes standard with a 2.0-litre diesel engine with 6-speed manual and 6-speed automatic transmissions. The prices of Tata Harrier start at Rs 15.49 lakh, with it competing with other midsize SUVs like Mahindra XUV700, MG Hector, Hyundai Alcazar and Jeep Compass.