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Future Proof Your Flagship, with Bell’s, Rogue, Lawson’s and CANarchy

Brewbound · 3 years ago · 149 views

Future Proof Your Flagship, with Bell’s, Rogue, Lawson’s and CANarchy

Bell’s Brewery EVP Carrie Yunker, Rogue Ales & Spirits president Steven Garrett, CANarchy chief commercial officer Chris Russell and Lawson’s Finest Liquids CEO Adeline Druart explore brand building strategies, how to leverage brand equity of longstanding flagships, considerations for...

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