Should you outsource a social media manager or hire in-house?

Maintaining an effective social media presence for your b2b brand is no easy feat, even if you limit your activity to one or two channels. These days, social media algorithms demand a dedicated content strategy for each channel that can be pivoted quickly to fast-changing rules (remember when Insta suddenly switched to reels?!?). Add content creation and scheduling, performance analysis and optimisation to this and you got a considerable job on your hands. And it can be a lot to ask of a small marketing team.