AW in Review - Addison Whitney Brand Salsa Recap 3.24.17

Welcome to our almost-Halloween edition of the AW in Review, our roundup of our latest brand salsa and Addison Whitney news and posts!

Don’t forget, you can stay up-to-date with everything from Addison Whitney by joining the conversation with us on our social media channels – Twitter, Facebook, LinkedIn and Google+.

How Do You Know If You’ve Achieved True Brand Loyalty?

True brand loyalty supersedes these traditional purchase drivers, revealing itself as a force upon the consumer to which typical purchase-driving factors do not apply.

How can you really know if you’ve achieved brand loyalty? Here are three indicators. Read More…

March Madness: When Even The Floor Is Branded

There’s one branded element that may hold the title as the most watched and most overlooked branding of the entire event – the actual floors on which the games are played.

Yes, March Madness branding is so all-encompassing that even the very playing surfaces are incorporated into the overall brand profile and given a high level of attention to ensure they are both brand compliant but also provide their own unique addition to the visual branding. Read More…

The Key To Ensuring Smooth Sailing When Creating Your Brand

There you are. Right in the middle of building your brand, and things couldn’t be going any better. It’s been smooth sailing the whole time – you have created a name that you love, your visual brand development process has produced logos, color palates and collateral that are aesthetically appealing and have you sure they are on the fast track to iconic status.

But don’t start printing the “best new brand” certificates quite yet. Read More…

Is your brand not reaching its full potential? Find out how you can fix it by downloading the FREE webinar presentation, “Evaluating Your Brand – Are You Due For a Brand Refresh?”