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The Taylor Swift Effect: Small Business Branding Success

Hate her or love her, the Taylor Swift Effect on local economies is undeniable. The Eras Tour still has a year to go and has already generated over $1.04 billion, breaking records for highest grossing tour and largest attendance totals on the way. Local businesses in the cities she stops at are also reaping the […] The post The Taylor Swift Effect: Small Business Branding Success appeared first on .

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