Most positioning exercises produce consensus, not clarity, and the leadership rarely notices the difference. The best/better/only framework is one of the sharpest tools I know for finding differentiation, but it can't fix what gets poured into it. And what typically gets poured in is a mix of founder conviction, leadership assumptions, and surface-level answers that never get pressure-tested.
Most positioning exercises produce consensus, not clarity, and the leadership rarely notices the difference. The best/better/only framework is one of the sharpest tools I know for finding differentiation, but it can't fix what gets poured into it. And what typically gets poured in is a mix of founder conviction, leadership assumptions, and surface-level answers that never get pressure-tested.
