We�ve previously presented some of the dos and don�ts of MDF program implementation�along with a brief guide on how to best plan your MDF spend initiatives. So, now that you�ve been assigned some MDF (market development funds) and have...
We�ve previously presented some of the dos and don�ts of MDF program implementation�along with a brief guide on how to best plan your MDF spend initiatives. So, now that you�ve been assigned some MDF (market development funds) and have decided to implement a joint lead-generation campaign in collaboration with your channel and/or alliance partner, what�s next?
Here are some key tips on how to ensure you�ve developed an effective joint marketing campaign optimized for success.
