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The strategic value of firmographic data in customer acquisition

Many of the most successful companies in history have one thing in common: a deep awareness of market trends combined with a willingness to make strategic moves. Consider Amazon, a company that started in 1994 as an online retailer of physical books. After expanding into DVDs and CDs in 1997, owner Jeff Bezos sent an email […] The post The strategic value of firmographic data in customer acquisition appeared first on Markaaz.

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