AI Overviews have thrown marketers into a tough spot. On one side, Sundar Pichai, Google’s Chief Executive Officer, insists that AIOs send traffic to a wider set of websites. However, there is palpable fear among marketers and publishers, with reports of declining click-through rates (CTR).Â
How to Get Featured in AI Overviews (Based on Data)
AI Overviews have thrown marketers into a tough spot. On one side, Sundar Pichai, Google’s Chief Executive Officer, insists that AIOs send traffic to a wider set of websites. However, there is palpable fear among marketers and publishers, with reports of declining click-through rates (CTR).Â
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