AI Overviews have thrown marketers into a tough spot. On one side, Sundar Pichai, Google’s Chief Executive Officer, insists that AIOs send traffic to a wider set of websites. However, there is palpable fear among marketers and publishers, with reports of declining click-through rates (CTR).
AI Overviews have thrown marketers into a tough spot. On one side, Sundar Pichai, Google’s Chief Executive Officer, insists that AIOs send traffic to a wider set of websites. However, there is palpable fear among marketers and publishers, with reports of declining click-through rates (CTR).
