With the variety of touchpoints a company may have with B2B buyers, every buying journey is unique. Some move faster than others, some lean into self-serve research more, and some “one-shot” their shortlist — considering just one product versus a laundry list of options. Despite the uniqueness of every buying experience, notable trends emerge across geographies.
With the variety of touchpoints a company may have with B2B buyers, every buying journey is unique. Some move faster than others, some lean into self-serve research more, and some “one-shot” their shortlist — considering just one product versus a laundry list of options. Despite the uniqueness of every buying experience, notable trends emerge across geographies.
