Is Now A Good Time to Sell? The Honest Answer For Canadian Business Owners

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Like many things in life, timing can be everything when it comes to selling your company. Every day more and more baby-boomers are now reaching retirement age. Soon, the market will likely be flooded with companies seeking to sell. The post Is Now A Good Time to Sell? The Honest Answer For Canadian Business Owners appeared first on Eastwind Business Solutions.

The headlines say M&A is booming – record deal values, billion-dollar mergers. But what does that actually mean if you own a private business doing a few million in revenue? The answer might surprise you. 

Here is what the Canadian market actually looks like right now for owners of private businesses doing $3 to $50 million in revenue.

The big deals you’re reading about have nothing to do with your business. That’s actually good news.

The M&A deals driving the news cycle are megadeals. Think billion-dollar energy companies, major bank mergers, or tech giants acquiring competitors. That is a very different world from a privately owned trades company, manufacturing shop or family-run business doing $3 to $50 million a year. 

The market where your business transacts is quieter, and more stable than the headlines suggest. What we are seeing in Canada’s private business market in 2026 is steady, not flashy or frantic. Buyers are active, deals are getting done, and the prices businesses are selling for have held up well over the past two years. If you’ve been wondering whether any of the good news applies to you, it does.

36%

Of private companies in Canada are planning to buy another business in the next 18 months.

KPMG Canada, 2026

642

Business sold in Canada in just one quarter of 2025 – and that pace is continuing 

PwC Canada, 2026

3-7x

Annual earnings – the range that well-run businesses are typically valued today

Windsor Drake, 2026

3 things that matter most to business owners thinking about a sale, and where they stand right now.

When we talk to owners about whether the timing is right to sell, the conversation usually comes down to three practical questions: 

  1. Are there qualified buyers out there?
  2. Can they secure financing to buy your business?
  3. And are the prices realistic? 

Right now, the honest answer to all three is yes.

Strategic buyers are there. Investment firms, family-run holding companies, and individual buyers who want to own and grow a business are actively looking in Canada’s private market right now. They have capital ready to spend and they are looking for well-run businesses to buy – including in sectors like trades, manufacturing, and services.

Financing conditions are favourable. The Bank of Canada has been lowering interest rates since 2024, which means buyers can borrow money more affordably to fund a purchase. That makes it easier for strategic buyers to make stronger, cleaner offers, and reduces the chances of a deal falling apart.

Sale prices are holding up. Well-run private businesses in Canada are selling for roughly three to seven times their annual earnings right now, and that number has stayed consistent for two years despite economic uncertainty. This indicates that demand from buyers is real and sustained, not just short-term.

None of this means it is easy or guaranteed. But for an owner with a well-run business who is prepared, the conditions could be favourable. This is enough to move forward.

Here is the part most owners don’t expect: the market matters less than your business does.

“We talk to a lot of owners who are waiting for the right moment. Our honest advice? Stop waiting and start preparing. The market won’t tell you when it’s time. Your business will.”

– Tim Fawcett, EastWind Business Solutions

The single most important factor in whether a business sale is successful in 2026 is not the economy. It is not interest rates. It is not even what year it is. It is whether the business is prepared.

Buyers today are careful, and they’re buying strategically. What they are looking for is straightforward:

  • Clean financial records
  • A business that can run without the owner
  • A diversified customer base

The businesses getting strong offers right now are not always the largest or the most profitable. They are the most prepared. The owners who sell successfully are the ones who started planning years before they needed to, and built their business accordingly.

So, is now a good time to sell? The market says conditions are strong.

But the more important question, is your business ready?

Not sure if your business is ready?
There is a simple way to find out.

A short, honest self-assessment that walks you through six areas buyers look at closely when considering a purchase. It covers your finances, how your business runs day to day, your own personal readiness and more. 

We hope this helps give you a clear picture of where you stand today, and what, if anything, is worth working on before you go to market. 

The post Is Now A Good Time to Sell? The Honest Answer For Canadian Business Owners appeared first on Eastwind Business Solutions.


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