Infinite, My Next Book, is Now Available for Pre-Order

Surprise!

After writing Mindshift, I took time to listen, learn, and rethink what leadership now requires. I’m excited, humbled, and honestly grateful to share what comes next.

Introducing, Infinite: How Visionary Leaders Transform Businesses into AI-Forward Companies.

Releasing on June 23rd, Infinite introduces the concept of the “Infinite Company,” a new model for organizations built to thrive in the age of AI. Please pre-order on Amazon.

Three years ago, I joined ServiceNow as Head of Global Innovation. More recently, I’ve been working with our Innovation Office to build ServiceNow Futures, a thought lab for research, reports, and executive advisory. I’m doing work that I love, studying disruption from the inside, working with leaders in real time, and helping organizations see around corners.

As part of this work, my friend, colleague, and ServiceNow Chief Innovation Officer, Dave Wright, and I have spent a lot of time with executives, boards, AI-native founders, and analysts who are actively redesigning the future of business.

What we’ve seen is clear. AI is not just another technology cycle. It is not merely a tool for automation, productivity, efficiency, or cost reduction. It is forcing every organization to ask a much bigger question: What kind of company do we need to become when intelligence itself becomes abundant?

That question became the foundation for our new book: Infinite. And it features a powerful foreword by ServiceNow Chairman and CEO Bill McDermott.

AI-native companies are revealing a new model for speed, scale, learning, and human-agent collaboration. Many of them are growing with tiny teams, intelligent agents, and operating models that look nothing like the companies most of us grew up building, leading, or advising. That is both the warning and the invitation.

Incumbent organizations are not powerless. But they must learn to move beyond using AI to optimize yesterday’s work. They must reimagine workflows, roles, culture, leadership, governance, and value creation itself.

Dave and I wrote this book to help leaders evolve from finite operating models, built for control, silos, and linear growth, into infinite companies designed for adaptability, intelligence, human potential, and exponential outcomes.

This book is for executives, boards, founders, strategists, builders, and anyone who feels the gravity of this moment and wants to do more than react to it.

It is for leaders who believe the future should not happen to us. It should happen because of us.

Pre-order a copy for yourself, your team, or the executives in your life who are ready to lead what comes next.14

Thank you for being part of this next chapter with me.

With deep gratitude,

Brian

p.s. Pre-orders help signal momentum, support the launch, and most importantly, get the book into the hands of leaders who need a more courageous, human, and practical blueprint for the age of AI.

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