Your LinkedIn profile isn’t just an online resume; it is your professional brand. The LinkedIn About Section is extremely influential in how someone perceives you through a profile, whether you’re a job seeker, freelancer, or someone looking to enhance their professional reputation. Although it is significant, most professionals overlook it and either leave it blank […] The post LinkedIn About Section: What to Write & What to Avoid appeared first on Diksha Arora.
Your LinkedIn profile isn’t just an online resume; it is your professional brand.
The LinkedIn About Section is extremely influential in how someone perceives you through a profile, whether you’re a job seeker, freelancer, or someone looking to enhance their professional reputation.
Although it is significant, most professionals overlook it and either leave it blank or write vague lines that do nothing to optimally represent who they are.
This character count can be thought of as your personal elevator pitch:
You have 2,000 characters to present yourself, showcase your expertise and generate interest. If completed properly, it can turn profile views into opportunities.
This guide will teach you how to write a LinkedIn summary, what you need to include, what you need to avoid, and practical LinkedIn profile writing tips that make your About section complete.
Why the LinkedIn About Section Matters
Recruiters will review a multitude of profiles in one day. Your headline will attract the attention of a recruiter; the LinkedIn About Section is what convinces them to take action.
Here’s why it’s important:
> First impression: It gives context beyond job titles and skills.
> Keywords: It increases the chances of you being found in LinkedIn searches.
> Professional snapshot: It shows not only what you do but why you do it.
> Personal information: It makes your profile more human, and people can relate to that.
How to write a LinkedIn summary for your profile
Best LinkedIn summaries are made with a balance of personality and professionalism. Here’s a basic approach:
1. Start with a Hook
The first few lines should captivate the reader. For example, instead of saying “Experienced software engineer with 10 years of experience,” look to share something personal and more engaging:
“I build solutions that distil complex challenges into intuitive digital experiences.”
2. Share Metrics and Significant Milestones
You should include measurable impacts or significant milestones, for example:
– “Led a team in delivering product enhancements that directly resulted in a 20% increase in client retention.”
– “Published research on organizational behavior in leading business journals.”
3. Share Your Values, Interests and Passions
Employers and clients want to know what motivates you. Tell them what drives your work or what problems you enjoy solving to better align you with their mission.
4. Add Keywords and Skills
You should naturally integrate keywords to promote LinkedIn profile optimisation (e.g., project management, data analytics, digital marketing strategy).
5. Conclude with a Call-to-Action
You should consider finishing with a way for the reader to possibly connect, collaborate or reach out to you. For example: “I’m always looking to talk about product solutions in the fintech space; please feel free to connect or message me.”
Best LinkedIn Summaries Examples
To clarify, here are some example professional summaries for LinkedIn by role:
Example 1: Marketing
“As a digital marketing strategist, I help brands use their online presence to effect measurable results. In the last 6 years, I have run campaigns that resulted in a 35% increase in ROI for top e-commerce clients. I specialise in SEO, content strategy and decisions driven by analytics. I love working at the intersection of creativity and data, and I am passionate about creating sustainable growth strategies. If you are interested in collaborating on performance marketing or brand storytelling, let’s connect.”
Example 2: Software Engineer
“I construct and build scalable solutions that drive seamless user experience. My technology stack includes Python, cloud computing and machine learning. I have been involved in several projects that help systems become 40% more efficient. I believe technology should help solve real-world problems, and I am always testing new tools to improve development workflows. I am open to discussions around AI, cloud, and collaborating across teams.”
Example 3: Business Leader
“I have 15 plus years of leadership experience in global markets and demonstrate an ability to drive transformational change in organisations. I’ve helped scale startups, grow a billion-dollar portfolio, and drive growth while focusing on strategy execution. I’m passionate about coaching the next generation of leaders who will create inclusive workplaces with high innovation. If you’re looking to discuss growth strategies or leadership coaching, let’s connect.”
The Impact Of The About Section On LinkedIn Profile Optimization
Your LinkedIn About section has a direct impact on your visibility. Here’s how it relates to LinkedIn profile optimisation:
- Keyword usage: It’s all about keywords and recruiters searching with keywords. Using industry wording and terminology in your summary can improve your ranking.
- Engagement factor: If the summary is written well, you will get more views and connection requests.
- Completeness score: LinkedIn emphasises the value of profiles that have reached 100% completeness, and the About section plays a large part in this.
Think of it like SEO for your personal brand.
How You’ll Write Your Professional Summary for LinkedIn – A Quick Checklist
Before you hit publish on your summary, can you check off the following:
> Does it clearly show who you are and what you do?
> Does it highlight unique achievements or expertise that you have?
> Did you include relevant keywords that aren’t forced into the summary?
> Does it reflect your professional values and aspirations?
> Is there a clear call-to-action?
If you can check off everything, you are well on your way to writing one of the best LinkedIn summaries in your field.
Wrapping Up
Your LinkedIn About Section is more than just an optional field–it’s the space that gathers your skills, experiences, and aspirations together to create a holistic professional brand.
Whether you are seeking job placements, networking, or authority-building opportunities, a great summary can distinguish you from the bunch.
Think clarity, authenticity, and value. To guide you to write your own extraordinary story, prevent missteps, and maximise the space, consider these LinkedIn about section tips.
When done right, your About section is more than words on a page–it becomes your professional handshake that opens doors to potential opportunities.
The post LinkedIn About Section: What to Write & What to Avoid appeared first on Diksha Arora.
