Food For Thought

Creative Process: ICA Hospitality Workshop

The Richland in Orange, CA | April 25th-26th, 2023

Food for Thought was a 2-day hospitality workshop that integrated education with play, creativity with production, and each guest was as much a part of the event as the ones conducting behind the scenes. We hosted guests from across the nation, and served a roaming cocktail hour and plated tasting menu on Day 1, and a breakfast buffet and plated lunch on Day 2.

Our overall motif for the workshop was Food for Thought. We’re in the business of playing with our food, so we wanted to present our take on the workshop as a combination of education alongside fun and play. This also reflects who we are as a company and reflects our brand strongly – even our company name is a play on words and food, and we take pride in being playful with our concepts. Food for Thought also reflects our encouragement of curiosity and conversation for the workshop. Our team wove a consistent message that every company and team is uniquely themselves and may have a different way that works better for them. 

The overall vision was to put on a catering showcase that highlighted not just the end result of hospitality, but the process that went into it, from creativity to production. Integrating creative concept with menu development is a dialogue. We certainly view menu research and development as an extension of the creative process: and of course, the most delicious part!

For us, our strongest creative skills are vision, communicating that vision, and applying it practically to the tactile field of catering.

It was a joy to watch the groups have a moment of discovery, surprise, and delight. And even more so, it was rewarding to take high-level hospitality concepts and apply them to the challenging world of catering. It was not only fun and playful but also showed our commitment to creative hospitality, where one size fits one.

At 24 Carrots, we know we are more than “just a caterer.” We are driven by innovation, creativity, and unsurpassed service. This made the step into investing in creativity an easy decision. We want to provide more for our clients and for ourselves, so we lean in hard to the creative process. we want our displays, buffets, and overall service to be unique and very “24 Carrots.”

Production & Catering: 24 Carrots Catering & Events

Venue: The Richland

Design and Installation: Leproux Co.

Furniture: Found Rental Co.

Tabletop: Casa de Perrin Theoni Collection Catalog Atelier

Photographer: Lorely Meza

Videography: Westmade Films

A/V: N Effect Productions

Details: BBJ La Tavola Signature Party Rentals Dooley Creative Co.

Special Thank You To: International Caterers Association American Metalcraft Inc. Nowsta Nuphoriq We Grow Value Sterno Total Party Planner

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