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ECommerce

Know Thy Customer

Velvet Chainsaw · · 89 views
Know Thy Customer

I’ve been a big fan of Customer Centricity, a book written by Wharton’s Peter Fader for quite some time. Fader advocates that “in the world of customer centricity, there are good customers … and then there is pretty much everybody else.” He recommends focusing and investing in retaining the former, while not ignoring the latter. ... [Read more...]

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