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Ecommerce Returns: How to Turn Returns into Revenue This Holiday Season

Returns are one of the most misunderstood aspects of ecommerce. While many retailers view them as a necessary cost of doing business, the smartest brands are recognizing something different: returns are actually a critical touchpoint that can make or break customer loyalty. The numbers tell a compelling story. According to the National Retail Federation, approximately […] The post Ecommerce Returns: How to Turn Returns into Revenue This Holiday Season appeared first on ShipStation.

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