Pull up a chair at the intersection of innovation and entertainment. Inside Business with DIRECTV takes you behind the screens and into the meeting rooms where commercial TV strategy is changing the game, from hospitality to aviation to retail and beyond. In each bite-sized episode, host Jon Greer brings his curiosity, clarity and insider access The post Inside Business with DIRECTV: Your Front-Row Seat to Business Entertainment Innovation appeared first on DIRECTV Insider.
Pull up a chair at the intersection of innovation and entertainment. Inside Business with DIRECTV takes you behind the screens and into the meeting rooms where commercial TV strategy is changing the game, from hospitality to aviation to retail and beyond. In each bite-sized episode, host Jon Greer brings his curiosity, clarity and insider access to conversations with executives and partners transforming the customer experience through live content and tech-forward solutions.
Whether you’re managing a bar, flying international routes, or outfitting retail stores, this business podcast keeps you plugged into the trends, tactics and tech driving B2B media innovation. If you want to stay ahead of how entertainment is powering modern business, this is your front-row seat.
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Featured Episodes
Winning with Specialized Sports: How DIRECTV is Helping Bars Score Beyond the Major Leagues
In today’s competitive hospitality market, successful bars and restaurants are moving beyond traditional major league programming to embrace specialized sports communities, from cricket to slap fighting. In this episode, Mark Rogers, Senior Director at DIRECTV FOR BUSINESS, reveals how establishments can build loyal, year-round customer bases by catering to niche sporting interests through strategic programming, early season preparation, fantasy sports integration, and DIRECTV’s comprehensive MVP program, which provides marketing support, business development tools and more to help venues of all sizes create dedicated fan communities and maximize their sports programming investments.
Game On: How DIRECTV Powers Sports Bars and Restaurants
With rising costs and shifting dining habits toward delivery and takeout, successful restaurants and bars are doubling down on creating exceptional in-house experiences that build customer loyalty. Neil Sudaisar, Associate Vice President of DIRECTV FOR BUSINESS, shares insights on navigating the complex world of sports programming, leveraging tent pole events, and enabling restaurants and bars to create memorable fan experiences that differentiate them in a crowded marketplace.
The Future of Hotel Entertainment: How DIRECTV is Transforming Your Stay with Kim Twiggs
For many travelers the TV is the centerpiece of the gues experience. And over the last two decades, things have changed considerably. Kim Twiggs, Associate Vice President of Lodging and Institutions at DIRECTV FOR BUSINESS, shared fascinating insights about changing in-room entertainment and what guests want in 2025.
The Soundtrack of Business: DIRECTV’s Music Solutions with Jim Grandahl
Music sets such an important stage for businesses of all kinds. Senior Director Jim Grandahl emphasizes that music solutions significantly impact customer perception and help businesses avoid pitfalls like inappropriate selections or poor volume management. This centralized approach ensures brand cohesion across locations and facilitates seamless seasonal changes, helping businesses navigate music curation, licensing and management challenges as they create immersive customer environments.
Taking Flight: A Conversation with DIRECTV’s Aviation Expert, Kim de Flesco
When you think of in-flight entertainment, those screens embedded in the seat in front of you might come to mind. But the technology that delivers your favorite shows at 35,000 feet has undergone a remarkable transformation. In this episode, Kim De Flesco, Senior Director of DIRECTV In-Flight, shares insights on how DIRECTV is spreading its wings in the aviation sector, both domestically and internationally.
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About the Host
Jon Greer serves as VP of Communications & Community at DIRECTV, bringing years of industry experience and insider perspective to each conversation. His knack for asking the right questions and distilling complex topics makes Inside Business with DIRECTV both accessible and actionable for business leaders across industries.
Learn more about DIRECTV for BUSINESS and all the value it brings to businesses across the nation.
The post Inside Business with DIRECTV: Your Front-Row Seat to Business Entertainment Innovation appeared first on DIRECTV Insider.
