The way we search online is changing: Generative Engine Optimization, AI, and new SEO approaches are shaping the future. People's search behavior has changed significantly using AI tools such as ChatGPT. Today, AI-based search queries already account for 10% and lead to better conversion rates. The "Generation Z of AI" is particularly transforming the SEO funnel, as it asks more sophisticated questions and prefers independent sources.
The way we search online is changing: Generative Engine Optimization, AI, and new SEO approaches are shaping the future. People's search behavior has changed significantly using AI tools such as ChatGPT. Today, AI-based search queries already account for 10% and lead to better conversion rates. The "Generation Z of AI" is particularly transforming the SEO funnel, as it asks more sophisticated questions and prefers independent sources.
