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Health And Safety

Assessing the risks of fair lending target marketing 

L LaFleur · · 115 views

The nature of modern targeted marketing could lead to unintended fair lending violations despite a financial services organization’s best intentions. This blog considers digital redlining and how to exercise due diligence when using any form of marketing. We also consider the potential and pitfalls of using artificial intelligence (AI) in addressing fair lending risks. The post Assessing the risks of fair lending target marketing  appeared first on LaFleur Marketing.

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