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Cerveza Cristal: A Copyright Loophole in a Beer Ad from 2003?

Cardozo Arts & Entertainment Law Journal · · 132 views

  The internet stumbled onto a ready-made meme last month in the form of 20-year-old beer commercials from South America. Back in 2003, a Chilean advertising agency decided to elevate the art of product placement. Their canvas: a planned broadcast of the original trilogy of Star Wars during a primetime slot on the second most popular national channel. DVDs were in their commercial infancy in the country, VHS tapes were available, but not everywhere. There was a guaranteed, captive audience.   The commercials in question were for Cerveza Cristal, a popular, inexpensive light beer. On their own, they were short… The post Cerveza Cristal: A Copyright Loophole in a Beer Ad from 2003? appeared first on Cardozo AELJ.

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