To build a meaningful earned media measurement process and program, you first have to know what success means to your business. Identifying your key performance indicators (KPIs) is an essential step towards establishing a baseline for the growth and progress of your earned media program.
To build a meaningful earned media measurement process and program, you first have to know what success means to your business. Identifying your key performance indicators (KPIs) is an essential step towards establishing a baseline for the growth and progress of your earned media program.
