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How to Measure Earned Media: 3 Critical KPIs | Tier One Partners

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How to Measure Earned Media: 3 Critical KPIs | Tier One Partners

To build a meaningful earned media measurement process and program, you first have to know what success means to your business. Identifying your key performance indicators (KPIs) is an essential step towards establishing a baseline for the growth and progress of your earned media program.

A young couple uses a tape measure against a brick wall.

To build a meaningful earned media measurement process and program, you first have to know what success means to your business. Identifying your key performance indicators (KPIs) is an essential step towards establishing a baseline for the growth and progress of your earned media program.

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