Cadbury backs the Tasmania Devils’ AFL journey

Cadbury and the Tasmania Football Club have announced a new partnership, connecting more than a century of Tasmanian manufacturing heritage with the Tasmania Devils’ journey to the national stage.

Cadbury will become a Foundation Major Partner and back-of-guernsey partner of the Tasmania Devils, supporting the club’s women’s and men’s VFL and VFLW teams in 2026 and 2027, and its AFL and AFLW teams from 2028 to 2030.

Mondelēz International President for Australia, New Zealand and Japan, Toby Smith, says the partnership represents both Cadbury’s enduring Tasmanian roots and its confidence in the state’s future.

“Cadbury’s story in Tasmania began more than a century ago because of the quality and abundance of local milk. Since then, generations of dairy farmers, Claremont and Burnie team members, families and communities have helped make Cadbury part of the fabric of Tasmania,” he says.

“Today, we’re proud to bring that history together with Tasmania’s next great sporting chapter. By backing the women’s and men’s Tasmania Devils teams from the VFL and VFLW through to the AFL and AFLW, we’re supporting a journey that belongs to the whole state.”

Tasmania Football Club CEO Brendon Gale says Cadbury’s support will be significant as the club develops its women’s and men’s programs and builds toward entry to the national competitions.

“Cadbury has been part of Tasmania for generations, so there’s a real authenticity in bringing these two stories together,” he says.

“As a Foundation Major Partner, Cadbury is backing the whole club – our women’s and men’s teams, our people and the supporters who will carry the Devils from the VFL and VFLW to the AFL and AFLW. This is a partnership grounded in Tasmanian pride and a shared ambition for the future.

“Tasmania Football Club is proud to be associated with organisations that share a strong alignment in purpose and values, and we certainly feel this way about this partnership with Cadbury. The commitment that Cadbury are making to our Club is significant and we look forward to collectively delivering great impact for Tasmanians through this partnership.”