Create Content That Gets Shared (top form of engagement on Instagram)

Did you know that the creator of Instagram has confirmed that users on Instagram spend most of their time in their DMs -sharing content back and forth with their friends? So today, we are diving into the topic of creating Instagram posts that are not only eye-catching but also shareable.

If the majority of Instagram users are sharing reels back and forth with their group of friends, YOU want to create one of the posts that are being shared around, right?

Quality content will get engagement based on user behavior, but if you tell them what you want them to do you’ll get more. 

– Morgan Sutton

What IS Shareable Content?

So first what do we mean when we say “share” or “shareable content”? There is a little arrow in the corner of posts. It looks like a paper airplane. When a user presses this, they can share the post directly to another users (in direct messages) or in their stories (if they are tagged in it).

Ingredients of a Shareable Instagram Post

When it comes to creating shareable content on Instagram, there are a few key ingredients you need to keep in mind.

First up, Sharable content is content that appeals to and aligns so clearly with your ideal follower that they want to share it with their audiences on their accounts. It aligns so well with their values or thoughts or beliefs.

You want to be a thought-provoking, or funny, or entertaining. Also speaking about current events and trends is helpful in this space too!

The shareable post can also be educational. You are looking for someone to think woah this info/video/hack is so cool that I want to share it with a friend. This can also make a post save-able and we talked about that in a previous post.

So, if you want your content to get in front of more people, make it clear to people. Use share as a call to action. Suggest they share it with a friend, share it to their stories – we have to tell someone we want them to do! 

Quality content will get engagement based on user behavior, but if you tell them what you want them to do you’ll get more. 

Conclusion and Next Steps

If you're hungry for even more Instagram wisdom, be sure to check out our Strategy Guide: “4 Strategies to make Instagram your most successful place to market your business.” Trust us, you don't want to miss out on this.

So, what are you waiting for? Click the link above and get ready to take your Instagram game to the next level!