AI-generated videos retconning the ending of Netflix's Squid Game Season 3 are going viral on the internet
Was the series finale of the hit South Korean Netflix show Squid Game a good one?
Depending on who you ask, not really. Judging by the endless online chatter, many viewers found the ending unsatisfying — not necessarily because it didn’t tie up loose ends (although it arguably did not), but because it left the characters in an especially grim place.
For others — particularly those with some extra time on their hands — it became the perfect excuse to fire up Google’s Veo 3 and craft an entirely new ending.
Spoilers ahead, but the ending of Squid Game Season 3 is bleak. Both this season and the one before it explored the clash of ideals between Gi-hun, the show’s protagonist, and the Frontman (Lee Byung-hun), with Season 3 ultimately siding with the latter’s nihilistic view of humanity. In the finale, Gi-hun faces an impossible choice: save himself, or sacrifice everything to protect Player 222’s newborn child during the last game. He chooses the latter, giving up his life so the baby — an unsettlingly CGI-rendered creation — can live.
Viewers didn’t love it.
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Of course, fanfiction and alternate endings are nothing new. But using AI to visualize those endings is still relatively novel — and, frankly, strange to watch. On TikTok and Instagram, creators using Google Veo 3 have been generating new versions of the finale. Some feature Gi-hun kicking the CGI baby off a platform; others depict Player 222 surviving the Jump Rope game and going on to raise her child. There's also the one where Gi-hun has a knife fight with the baby. It's definitely disturbing stuff.
There’s plenty to say about Squid Game’s ending itself — like how extending the series beyond its first season arguably undermines the show's original critique of capitalism. But there’s something else at play here: the growing urge to use AI to "fix" stories that were intentionally written to leave viewers unsettled.
Are these AI-generated videos meant to be taken seriously? Not really. But they’re also a glimpse of where things are heading—toward a future where anyone can easily remake or reshape a story to fit their own preferred version of events.
Whether that’s exciting or unsettling depends on how you feel about the game itself.
