Qualtrics cuts jobs in Seattle, Utah and overseas as it absorbs $6.75B acquisition

Three months after closing its $6.75 billion purchase of Press Ganey Forsta, Qualtrics is cutting jobs across the combined company — a reduction that the experience-management technology company says reflects duplication between two organizations that were built independently.

The cuts are global, including the company’s dual headquarters in Seattle and Provo, Utah, and its international offices. Qualtrics is not publicly disclosing how many jobs were cut, and did not break out numbers by office, region, or job function.

One clue: Qualtrics sent impacted Seattle employees layoff notices under the Worker Adjustment and Retraining Notification Act, or WARN, according to one copy reviewed by GeekWire. The notice covers workers at Qualtrics Tower, 1201 Second Ave., its Seattle headquarters.

The Washington law applies only to layoffs of 50 or more at one site — so at least that many jobs were cut at the Seattle HQ. As of publication time, Qualtrics had not appeared in the Washington or Utah state WARN databases, which can sometimes lag the notices to employees by a day or more.

Individual employees learned their status by email Wednesday morning.

In a memo to employees, obtained by GeekWire, Qualtrics CEO Jason Maynard called the acquisition a “defining milestone” for the company but said it “meant making hard decisions about what the organization needed to operate and function as a single uniform team.”

“Since the acquisition closed, we’ve gone function by function, team by team, to understand where we have overlap and determine what we needed to do to move forward as one company,” he wrote, noting that the decisions were “made based on the structure of our combined organization: the roles we need, the capabilities we are building toward, and where we have duplication.”

Qualtrics makes software that companies use to collect, analyze, and adapt to feedback from customers and employees, a category of technology that it branded “experience management.”

Current and former employees posting publicly Wednesday on LinkedIn and other forums described cuts spanning departments and offices, including Seattle, Provo and international locations, and hitting both the legacy Qualtrics and Press Ganey Forsta sides of the business.

The Press Ganey Forsta acquisition, announced in October and completed in May, added what Qualtrics called the largest healthcare experience dataset in the industry. Press Ganey Forsta, based in Indiana, was itself the product of earlier mergers, and its Forsta products competed directly with Qualtrics.

The cuts follow a leadership shakeup in April, when Maynard removed five senior executives and outlined a broader reorganization spanning marketing, customer operations, IT and corporate development. Maynard, who joined from Oracle, became CEO in February.

It’s not the first round of cuts under private equity ownership. Qualtrics cut about 780 jobs, roughly 14% of its workforce, in October 2023 under then-CEO Zig Serafin, who cited complexity from years of rapid hiring. It had cut about 270 jobs earlier that year.

Qualtrics has been owned by private equity firm Silver Lake and Canada Pension Plan Investment Board since 2023, when they acquired it for $12.5 billion. It was the second time the company changed hands in under five years, following SAP’s $8 billion acquisition in 2019 and a 2021 IPO.