Omri Hurwitz Thinks AI Quietly Revived The PR Industry

For years, many marketers predicted traditional public relations would slowly lose relevance in a social media-first world. Podcasts, influencers, creators, and short-form video appeared to be replacing old media institutions as the dominant engines of distribution. Then artificial intelligence changed the equation. During a wide-ranging interview on IsraelTech with Yoel Israel, entrepreneur and media executive […]