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Shane Ginsberg, Founder of Street Poller, on What Happens When an Ad Format Gets Tested at the Highest Possible Stakes

NewsBlaze News · · 17 views

Advertising formats rarely get a clean experiment. Campaigns run against different audiences with different budgets in different market conditions, and isolating whether the creative or the circumstances produced a result is usually impossible. The exceptions tend to arrive during moments when everyone is paying attention to the same thing simultaneously. The 2024 American presidential election […]

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