#Alfred #Marshall (British Economist) first introduced the #Supply & #Demand theory in 1890.
#Apple Inc. products are not subject to price sensitivity as such, as Customers buying Apple’s products tend to be indifferent: when it comes to pricing, leading to inelastic demand.
The likes of Supplier-rating & Price-comparison Websites, such as, #Trustpilot, #MoneySupermarket, & #Uswitch have led to more transparency & ease-ability, as far as selecting a #FMCG supplier is concerned.
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