As the Mediterranean Sea continues to �play a crucial role for the many migrants that leave their country of origin looking for safety and a better future, unfortunately, many of them find death in that very same sea. Since...
As the Mediterranean Sea continues to �play a crucial role for the many migrants that leave their country of origin looking for safety and a better future, unfortunately, many of them find death in that very same sea. Since 2014, more than 28.000 people lost their lives in these waters.
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Due to the lack of safe and legal access, the commitment of the civil navy to not just stand by and watch is crucial. This is the message behind the latest film from NGO�Emergency�and Ogilvy, �Man At Sea.� In addition to the NGO�s work in war zones, Emergency affirms its commitment, with its Ship��Life Support�, to�search and rescue migrants crossing the Mediterranean Sea, one of the most dangerous migrating routes.
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The film, �Man at Sea,� is a dystopian story that takes place on just any Mediterranean beach. A lifeguard is patrolling the horizon, when suddenly he sees a man who�s drowning. Immediately, he starts running towards the sea to save him, but he�s stopped by a couple trying to dissuade him, followed by many other beach attendants, interjecting all-too-common-- excuses not to save him: �Who knows where that guy comes from?�, �Where would he stay?� �As long as they know they�ll get rescued, they�ll swim here.� �Those people never want to do anything.� �They should stay home.�
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Surrounded by a group of people preventing the lifeguard from moving, he can�t go to the man�s rescue and he drowns before the indifference of many, creating a powerful metaphor for this very indifference that surrounds these tragedies every day.
Giuseppe�Mastromatteo, President & Chief Creative Officer of Ogilvy Italia, states,�The Emergency film is a long tradition between Emergency and Ogilvy"� that brought us to talk about the most important and universal topics in society nowadays. This year, it brought us to experiment with a new language-- a completely different tone of voice-- both for Emergency and NGOs, aimed to interrupt the constant flow of online contents and asking people to truly pay attention."
In a year of operations and 14 missions, the EMERGENCY Ship has rescued 1.219 men, women, kids and minors traveling alone.
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CREDITS
Creative Agency: Ogilvy Italy
President & Chief Creative Officer:�Giuseppe�Mastromatteo
Executive Creative Directors:�Lavinia Francia, Francesco Basile
Client Creative Directors:�Alberto�Crignola,�Nicol��Mondonico
Head of Strategy: Luca�Tapognani
Senior Strategist: Silvia Tasso
Account Supervisor:�Eleonora�Guidolin
Head of TV Production:�Sanam�Bartoletti
Producer Team:�Lorenzo�Alaimo
Head of Social:�Carola�Bracci
Social Media Manager: Melanie Gemelli
Head of�Pr:�Anna Esposito
Pr�Supervisor: Emanuele Palmieri
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Production Company: The Family
Executive Producer: Lorenzo�Ulivieri�
Executive Producer�Spain: Stefano�Bajetto
Producer: �Sofia Fontana
Regia: Igor Borghi
DOP:�Hiero�Spitz
Production Manager: Marco Alzati
Production Inspector: Omar�Bertulli
Stylist: Elena Cavallaro
Post Producer: Simone Barbella
Editor: Luca Angeleri
Color: Giorgia Meacci�
Post Video: Band,�YouAre
Post Audio: Disc to Disc
Music: Enzo�Casucci�
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