� � �Love communicated is love received. In these times when young adults have so many choices in their careers, a parent�s support means the world to them as they begin to lead their own lives. Open and loving communication has always been the message of PLDT. Remember the iconic tagline �Suportahan Ta Ka� from the 2000s TV ad? It�s making a comeback on PLDT�s 95th anniversary campaign.

� � �From the Suportahan Ta Ka TV ad produced by Ace Saatchi & Saatchi, actor and model Christian Vasquez played a young medical student who asked for his dad�s permission if he could shift his degree to Fine Arts. As he confessed his plans, his doctor dad said, �Kung saan ka masaya ti, suportahan ta ka [Whatever makes you happy, I�ll support you!].� This one line immediately became a hit in the 2000s.