Here�s what you missed in augmented reality for November�2018Source: Focals by�NorthNumbersStudy by Nielsen + Unity from test of AR ads by QSR restaurants served in mobile gaming apps: brand awareness lifted 104%, intent to visit in next week increased...
Here�s what you missed in augmented reality for November�2018
Source: Focals by�NorthNumbers
Study by Nielsen + Unity from test of AR ads by QSR restaurants served in mobile gaming apps: brand awareness lifted 104%, intent to visit in next week increased 180%. That�s 11x benchmark of 9.7% for awareness & 33x higher than 5.5% benchmark for intent.�(AdWeek)Snapchat says that �More than 350,000 virtual �experiences� have been created in the past year� with AR Studio. (Digiday)After pilot tests across multiple locations, Colgate-Palmolive and RealWear just announced that they�re bringing HMT-1 wearables into 20 manufacturing facilities in 11 countries. (VentureBeat)Best-in-class companies using augmented reality perform, on average, 25% better than their peers across performance measurements, including regulatory and SLA compliance according to new stats published by PTC.�(PTC)Featured Video: AR Popstars Take the�Stage
https://medium.com/media/a369f11d95ddd0566d5e2d9315affed1/hrefMoney
Big News
Microsoft locates first VR/MR incubator in China�s Jiangxi (China.org)New York City RLab launches with accelerator program for AR/VR startups�(Adweek)Lyft acquires AR startup Blue Vision for $100M (The�Verge)Hardware
Korean Startup LetinAR Raises $3.6m for its AR Optics (VR�Focus)Milpitas �smart glass� maker gets $1.1B from Saudi-backed SoftBank Vision Fund (Silicon Valley�Journal)Platforms &�Tools
EyeSight scores $15M to use computer vision to combat driver distraction (TechCrunch)Computer vision firm NextVPU raises $28m Series A (Dell Street�Asia)Spatial raises $8 million for augmented reality collaboration platform (VentureBeat)Stockholm-based Resolution Games nabs $7.5M to pioneer AR/VR experiences (TechCrunch)Epic Games, the creator of Fortnite, raises $1.25 billion (TechCrunch)Applications & Solutions
Onedome raises $3.3 million for AR experience The Unreal Garden (VentureBeat)Featured Tweet: A Dash of Augmented Reality
Avraham Raskin on Twitter
With just a sprinkle of #AugmentedReality and a pinch of #ComputerVision #AI, an ordinary salt shaker could take over your broken knob and fix your stove in time for breakfast! ? https://t.co/KA3gpyeOye
News
Hardware
Thalmic Labs rebrands as North and debuts Focals smartglasses (The�Verge)Vuzix will sell Blade AR glasses in November, retail bundle in 2019 (VentureBeat)Tencent made smart glasses that look like Snap Spectacles (The�Verge)HoloLens Update Brings Display Mirroring & Quick Actions Menu for Routine Tasks (Next�Reality)Platform &�Tools
Unity now serving mobile AR ads�(Forbes)SpatialOS GDK Is Now Available For Unreal Engine (VR�Focus)Snapchat Lens Studio Adds New Segmentation Templates (Next�Reality)Camera IQ Launches Solution For Programmatic AR Advertising (VR�Focus)WakingApp launches support for Vuzix Smart Glasses with ENTiTi Content Creator AR Platform (Digital�Journal)Upskill Expand Skylight Early Access Programme (VR�Focus)Augumenta launches mixed reality gesture recognition toolkit for HoloLens (Silicon�Angle)TeamViewer Announces New Augmented Reality Capabilities (VR�Focus)Vimeo adds a channel exclusively for holograms (TechCrunch)Samsung Unveils Its Project Whare AR Cloud Service & Wacom Partnership for AR Creations (Next�Reality)Applications & Solutions
Snapchat�s new Camera desktop camera app brings AR masks to Twitch, Skype and more (TechCrunch)Niantic�s massive Ingress reboot launches today on iOS and Android (The�Verge)Foot Locker, Nike Launch AR Scavenger Hunt (Mediapost)Adidas is using augmented reality to sell limited-edition sneakers (Engadget)NBA�s Dallas Mavericks unveils AR mural with �larger than life� slam dunk (Marketing Dive)Walmart adds an AR scanner to its iOS app for product comparisons (TechCrunch)YC-backed Observant uses the iPhone�s infrared depth sensors to analyze user emotions (TechCrunch)H&M Creates Augmented Reality Experience for Moschino Collab�(WWD)Google Lens comes to the mobile web in Google Images (9to5�Google)JetBlue promotes its new route with AR (Mobile Marketer)Onedome Opens �Unreal Garden� Augmented Reality Art Exhibit in San Francisco (Variety)Featured Poll: Would you wear a�camera?
Tom Emrich on Twitter
How many of you want to wear a camera on your face ?
Featured Quote:
�While the last 10 years have been about something called social media marketing, the next 10 years are going to be about this new thing called �camera marketing,� and this is really about the camera as an ad placement,� said Carolina Arguelles, product marketing lead for Snapchat.� (Digiday)This update is presented monthly at AWE Nite meetups worldwide. Learn more about AWE Nite meetups and get involved�here.
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The AR Roundup: November 2018 was originally published in Super Ventures Blog on Medium, where people are continuing the conversation by highlighting and responding to this story.
