Mercedes-Benz To Unveil More Advanced MBUX And AI At 2024 CES

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Mercedes-Benz is taking its AI tech forward by putting a mix of natural and more human-like interaction with it. This feature comes with a graphical enhancement in the MBUX infotainment system to bring a more immersive experience for users....

Mercedes-Benz is taking its AI tech forward by putting a mix of natural and more human-like interaction with it. This feature comes with a graphical enhancement in the MBUX infotainment system to bring a more immersive experience for users.

A More Advanced AI

Mercedes-Benz is reserving the crucial details of its new artificial intelligence (AI) upgrades for the 2024 Consumer Electronics Show (CES). However, the company CEO, Ola K�llenius, hinted in a press release that the intelligent feature of the MBUX (Mercedes-Benz User Experience) system will be more emphatic to the feelings of the user.

�Mercedes-Benz is reinventing the digital passenger experience by leveraging AI to offer human-like interaction with the intelligent MBUX Virtual Assistant,� said the Mercedes boss. �It includes empathetic characteristics that sync with your driving style and mood.�

�Paired with our in-house MB.OS architecture, this approach will define the future of digital luxury,� he added.

Unity Game Engine Integration

The next stop in Mercedes� innovation also includes the fusion of the Unity game engine to the MB.OS platform. The high-resolution graphics, K�llenius explained, will put on a �new visual dimension� to the infotainment system.

�This advanced AI-powered feature combines the intelligent systems of MBUX into a single entity and presents an expressive new face to the customer with natural interaction,� the Mercedes head commented.

Again, the information is quite vague but we are given the impression that there might be a new face to the interface of MBUX. It could be a human-like face for a more personalized conversation with the user. For now, this is only speculative.

What Cars Will Get the More Advanced MBUX System

According to Carscoops, the Concept CLA and the G-Class electric SUV prototype are heading to the 2024 CES, too. At least one of these � most likely the CLA � will be used as a canvass for showcasing the improved MBUX system.