Bell�s Brewery EVP Carrie Yunker, Rogue Ales & Spirits president Steven Garrett, CANarchy chief commercial officer Chris Russell and Lawson�s Finest Liquids CEO Adeline Druart explore brand building strategies, how to leverage brand equity of longstanding flagships, considerations for...

Bell�s Brewery EVP Carrie Yunker, Rogue Ales & Spirits president Steven Garrett, CANarchy chief commercial officer Chris Russell and Lawson�s Finest Liquids CEO Adeline Druart explore brand building strategies, how to leverage brand equity of longstanding flagships, considerations for creating brand families and how to create a halo effect across your portfolio.

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