Black Friday Statistics 2023: Key Insights for Ecommerce Merchants

BFCM – Black Friday Cyber Monday – is, without a doubt, the busiest time of year for online sellers. For many merchants, it can be a make-or-break moment that determines their entire year's performance.  

In a tryptophan-induced stupor, they wake up at the crack of dawn (or don’t sleep at all) to find massive deals, shelling out huge amounts of money in the process. 

It’s a day that’s known simply as Black Friday — the biggest ecommerce holiday that exists. 

The numbers for Black Friday Cyber Monday 2023 are in, and they don’t lie.

This year’s record-breaking weekend shows that in a tough macro environment, where consumers are tightening their belts and it costs more than ever for brands to acquire customers, loyalty and retention strategies remained key to driving profitable growth.