� BFCM � Black Friday Cyber Monday � is, without a doubt, the busiest time of year for online sellers. For many merchants, it can be a make-or-break moment that determines their entire year's performance. � In a tryptophan-induced...
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BFCM � Black Friday Cyber Monday � is, without a doubt, the busiest time of year for online sellers. For many merchants, it can be a make-or-break moment that determines their entire year's performance. �
In a tryptophan-induced stupor, they wake up at the crack of dawn (or don�t sleep at all) to find massive deals, shelling out huge amounts of money in the process.�
It�s a day that�s known simply as Black Friday � the biggest ecommerce holiday that exists.�
The numbers for Black Friday Cyber Monday 2023 are in, and they don�t lie.
This year�s record-breaking weekend shows that in a tough macro environment, where consumers are tightening their belts and it costs more than ever for brands to acquire customers, loyalty and retention strategies remained key to driving profitable growth.
