Ever since the ancient Babylonians�started making New Year�s resolutions, the dawning of a new year has been a time of change and growth. Fast forward about 4,000 years and the tradition is alive and well, particularly among younger consumers,...
Ever since the ancient Babylonians�started making New Year�s resolutions, the dawning of a new year has been a time of change and growth.
Fast forward about 4,000 years and the tradition is alive and well, particularly among younger consumers, with research from�YouGov�revealing that about two-fifths of American under-30s make resolutions.
The good news for marketers? Many of those resolutions�from living healthier and losing weight to personal improvement and traveling�will likely involve�spending money.
But consumers don�t have a bottomless pit of cash. With the average US adult expected to�spend approximately $870 on Christmas gifts�in 2022, it takes razor-sharp messaging to prise open your customers� purses.
What does that look like? To figure it out, I�ve dipped into Drip�s cavernous email swipefile to track down seven of the best New Year email examples�
