Beautyblender® might not be the phenomenon it is if it weren’t for merchant David Altman. In 2005, the former Vice President of Merchandising for Victoria’s Secret Direct took a chance on Beautyblender® and prodded Rea Ann to think of her product as part of a bigger business. Read the full Article The post INDIE CASE STUDY: BEAUTYBLENDER’S PATH TO SUCCESS appeared first on MarketShare Advisors.
Beautyblender® might not be the phenomenon it is if it weren’t for merchant David Altman. In 2005, the former Vice President of Merchandising for Victoria’s Secret Direct took a chance on Beautyblender® and prodded Rea Ann to think of her product as part of a bigger business.
The post INDIE CASE STUDY: BEAUTYBLENDER’S PATH TO SUCCESS appeared first on MarketShare Advisors.
