Early in my career, I worked with a small D2C company with a great product and a motivated team. However, we had one problem—we didn’t have clear insights into our prospects. As marketers, nothing could be worse. Our outreach was based on gut feeling rather than data, and our conversion rates reflected that.
Early in my career, I worked with a small D2C company with a great product and a motivated team. However, we had one problem—we didn’t have clear insights into our prospects. As marketers, nothing could be worse. Our outreach was based on gut feeling rather than data, and our conversion rates reflected that.
