The social media landscape is increasingly fragmented, a result of both regulatory changes and evolving algorithms. This is fueling a race among brands to establish equity and relevance in emerging digital spaces, a prospect that understandably worries social marketers. For most of them, their biggest fear is their audiences migrating to private, closed, or niche platforms.

The social media landscape is increasingly fragmented, a result of both regulatory changes and evolving algorithms. This is fueling a race among brands to establish equity and relevance in emerging digital spaces, a prospect that understandably worries social marketers. For most of them, their biggest fear is their audiences migrating to private, closed, or niche platforms.

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