GTA 6 Ultimate Edition Reportedly Dominates Pre Orders With Stunning 89% Share

If there was any doubt about just how massive Grand Theft Auto VI is going to be, the latest pre order data may have put it to rest.

According to a new report from digital intelligence firm Sensor Tower, an incredible 89% of GTA 6 pre orders are reportedly for the $99.99 Ultimate Edition, compared to just 11% for the $79.99 Standard Edition.

The numbers are particularly surprising considering premium editions traditionally account for a much smaller percentage of early game sales. Sensor Tower’s data reportedly shows the trend is nearly identical across both major console platforms, with approximately 88.5% of PlayStation pre orders and 90% of Xbox pre orders going toward the Ultimate Edition.

That means players aren’t simply lining up for GTA 6. They’re overwhelmingly choosing the most expensive version available.

Take Two Interactive CEO Strauss Zelnick recently acknowledged that the Ultimate Edition was outselling the Standard Edition, attributing the early trend to the franchise’s most dedicated fans.

“The most avid consumers are the ones who are pre-ordering now,”

Zelnick said.

The $99.99 Ultimate Edition includes additional premium content, including vehicles, weapons and apparel integrated throughout Jason and Lucia’s story. Rockstar has priced the Standard Edition at $79.99.

The staggering 89% figure also arrives shortly after Take Two described overall demand for GTA 6 as “unprecedented.” Zelnick called the response to pre orders both “unprecedented and astonishing,” although the publisher has stopped short of revealing exactly how many copies have been reserved.

Pre orders officially opened on June 25, and the response further illustrates the enormous anticipation surrounding Rockstar’s first new Grand Theft Auto installment in more than a decade. Grand Theft Auto V has sold more than 230 million copies since its original 2013 release, creating an almost unprecedented built in audience for its successor.

GTA VI [rockstar games]

The Ultimate Edition’s dominance could also be an important indicator for the broader gaming industry. Publishers have increasingly experimented with higher prices and premium editions, but convincing nearly nine out of every ten early buyers to spend an additional $20 would be an extraordinary achievement for any franchise.

Of course, the percentage could change significantly as launch approaches. Early adopters are typically among a franchise’s most dedicated fans, while more casual players may ultimately gravitate toward the cheaper Standard Edition.

Still, an 89% premium edition share this early is another indication that GTA 6 isn’t behaving like a normal video game release.

Grand Theft Auto VI launches November 19, 2026, for PlayStation 5 and Xbox Series X|S.

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