I’m so excited to pull back the curtain today and introduce you to the people who help make all the magic happen behind the scenes. I’m so lucky to have... The post Meet the TeriLyn Adams Team appeared first on TeriLyn Adams.

I’m so excited to pull back the curtain today and introduce you to the people who help make all the magic happen behind the scenes. I’m so lucky to have the sweetest, most hardworking team whom I trust completely.

I asked each of them a handful of questions—some thoughtful, some just for fun—so you can get to know the faces behind the screen. I loved reading their answers and I think you will too. Let’s jump in!

Let’s Meet the TeriLyn Adams Team

Elle Queen – Brand Manager

1. Where do you live and where do you work?
   
   My name is Elle Queen, I live in Denver, Colorado and I work out of my home office.

2. How did you meet TeriLyn?
   
   TeriLyn and I have some mutual friends in the influencer space, and we connected through them. We got on a call, and I was immediately impressed with how smart, organized, and strategic she was with her business.

3. How long have you been working for her?
   
   Since 2019!

4. What’s your role, and how would you describe your job?
   
   I’m TeriLyn’s brand manager, so I help her with all of her brand partnerships. This involves reaching out to brands she uses, loves and wants to work with, as long as fielding incoming emails or DM requests from brands interested in working with her. I communicate with the brands to determine goals, budget, deliverables, etc. and then help through the whole process from when the contract is signed all the way to when we send a report to the brand of how the content performed.

5. What is the best thing about working for her? What is the hardest?
   
   The best thing is that I think we have a mutual understanding, respect, and appreciation for being moms of young kids and business owners. That’s also sometimes the hardest part! We’re both pulled in a lot of different directions, so keeping organized and on top of everything can be challenging.

6. What surprised you when you started working for her?
   
   How strategic and business savvy she is! Some influencers are creative people first, but TeriLyn is such a smart business person, and that really sets her apart in this industry. 

7. What is your favorite task? Least favorite?
   
   My favorite task is seeing content come to life on TeriLyn’s channels and seeing her audience really connect with it. My least favorite task is managing expectations with brands who think we will do lots of things for free product.

8. What are the biggest perks of your job?
   
   The flexibility is fantastic as a mom of young kids. I also love working in influencer marketing because it’s always changing and really challenges me to stay on top of trends and what’s the newest, best thing.

9. What’s one thing you have to have on your desk?
   
   My Owala water bottle.

10. What’s your coffee order?
    
    Cold brew coffee, black.

11. What’s your favorite thing about being a part of the team?
    
    It’s so cool to be on a team of such kind and talented women! They also have the best fashion and beauty recommendations, so that’s a big plus  
    
12. What does a Day In The Life look like in your role?
    
    I love to start my day with a workout after dropping my kids off at school! I’m currently loving high intensity pilates classes at Fierce45. And then it’s lots of emails! I dedicate time each morning to cleaning up my email inbox and responding to anything urgent. Then, I usually dive into reviewing or drafting contracts and updating sponsored content calendars. Next, I review content and send it to brands to review, and then I usually finish out my day with putting together reports for brands and cleaning up financials (updating invoices, making sure everyone is getting paid, etc).

Salem Jones – Content Manager

1. Where do you live and where do you work?
   
   I live in Winston-Salem and work here as well, which is SO fun because I get to be in person with TeriLyn a good amount!
   
2. How did you meet TeriLyn?
   
   Funny enough, we actually met about 5 years ago at a Christmas party at Hannah’s (TeriLyn’s content manager before me) house! Fast forward 4 years, and I saw her again at church after moving to Winston and the rest is history!
   
3. How long have you been working for her?
   
   I’ve been working for TeriLyn for over a year. I started out as her personal assistant– taking photos, helping with inventory, and admin stuff– then took over for Hannah as TeriLyn’s content manager when Hannah had her baby!
   
4. What’s your role, and how would you describe your job?
   
   I’m TeriLyn’s content manager and I essentially handle pretty much everything content-related—sponsored posts (outside of brand-negotiated deals), blog content, newsletters, and all the behind-the-scenes work that goes into them. I also still take a lot of her photos and help with smaller tasks like updating links and graphics. The only thing I don’t manage is the actual brand deal negotiations—that’s handled by her brand manager, Elle (who is awesome)!
   
5. What is the best thing about working for her? What is the hardest?
   
   There are so many I honestly struggle to choose– this job is so awesome I feel so blessed to have it! I’m a huge extrovert, so I honestly think my favorite thing is just getting to work with TeriLyn. She’s my boss and is brilliant, but she’s also so fun and hilarious. The hardest thing is managing all of the interruptions that come in while I’m working on a task that requires more time and focus.
   
6. What surprised you when you started working for her?
   
   Candidly, how much she does within her business. My husband describes it as a well-oiled machine and that it is!
   
7. What is your favorite task? Least favorite?
   
   My favorite task is taking her photos and probably blog content. I don’t love the newsletters but it’s so funny because Hannah is the opposite, so when she comes back part-time, I think I know what she’ll be doing. ?
   
8. What are the biggest perks of your job?
   
   Getting to spend so much time with TeriLyn! It’s also really sweet and fulfilling to play such a major role in a business. This job is SO creative and there are so many different parts to it so it’s never boring.
   
9. What’s one thing you have to have on your desk?
   
   Coffee! And my trusty-dusty yellow notepad (lol)!
   
10. What’s your coffee order?
    
    Latte (hot or iced) with whole milk and cinnamon powder. If I’m feeling fun I’ll add the tiniest bit of honey (I tell the baristas I almost don’t want to taste it)!
    
11. What’s your favorite thing about being a part of the team?
    
    Everyone is so willing to help one another, but also there’s a constant reminder that it’s okay and most things aren’t that big of a deal– it’s fashion, not surgery! And I love that perspective!
    
12. What does a Day In The Life look like in your role?
    
    This is a funny and complicated question so I’ll do my best! I start at 8 am and go through emails, then I look at my tasks for the day and prioritize what’s most important and time-sensitive and do that (which is typically newsletters and blog posts). Throughout the day, it’s likely that we either get sponsored content opportunities, sale notifications to jump on, or other updates, so I get all of those things organized and make sure I create tasks to do them. Sometimes TeriLyn and I go take pictures, sometimes we have lunch, a lot of times, we get coffee, just depends on the day! We are both super flexible and adaptable– some might feel like it’s chaotic but it works for us (haha)!

Holly Hardy – Project Manager

1. Where do you live and where do you work? 
   
   I’m Holly Hardy and I live in Utah. I do consulting work for various clients and influencers, but mostly work as a full-time mom to my three bosses who are 11, 8, and 4. The 4-year-old, although she does not have seniority, is somehow still in charge.
   
2. How did you meet TeriLyn?
   
   We met in middle school. Not really even sure how, but maybe class or a shared love interest (lol)!
   
3. How long have you been working for her?
   
   For free, for many years as her cross-country therapist ? For payment, less than one month ?
   
4. What’s your role, and how would you describe your job?
   
   I’m a communication manager. I help with whatever TeriLyn needs me to, email communication, newsletter, communications, strategy, and anything random she needs help with! My job is fun because it gives me an excuse to talk to TeriLyn more and it’s flexible which is much needed with the other three more demanding bosses I report to.
   
5. What is the best thing about working for her? What is the hardest?
   
   See above! Best: Talking to TeriLyn more, learning her business, and getting to help her. Hardest: Fitting work hours in as a busy mom!
   
6. What surprised you when you started working for her?
   
   How many platforms, resources, and partnerships she has! 
   
7. What is your favorite task? Least favorite?
   
   Favorite: Anything strategy-related. Least favorite: Finding all the links to the right places.
   
8. What are the biggest perks of your job?
   
   Flexibility and more TL time!
   
9. What’s one thing you have to have on your desk?
   
   Currently, a 4-year-old child.
   
10. What’s your coffee order?
    
    I’m actually not a coffee drinker!
    
11. What’s your favorite thing about being a part of the team?
    
    Learning from TeriLyn!
    
12. What does a Day In The Life look like in your role?
    
    This feels like a risk exposure. I usually put in work hours during toddler nap time, or at night, when no one else needs me. Summer is brutal, we’re only on day 3 ?

Becky Hutcheon – Communications Specialist

1. What’s your name, and where do you live? Where do you work?
   
   My name is Becky Hutcheon and I live in Draper Utah. I work in my yard and for TeriLyn
   
2. How did you meet TeriLyn?
   
   I met TeriLyn the moment she was born! When she was born we didn’t have the ability
   to find out if the baby was a boy or a girl and after having 5 boys I was very surprised
   and scared to death to raise a girl, but it was so fun!
   
3. How long have you been working for her?
   
   About 6 or 7 years.
   
4. What’s your role, and how would you describe your job?
   
   I do thank you notes for Oliveda and Crunchi orders, and Oliveda Skin Survey
   Recommendations.
   
5. What is the best thing about working for her? What is the hardest?
   
   The best thing is her patience and understanding. She will give me a new task and she
   will film exactly what she needs me to do so I have no questions. The hardest is trying not to ask too much of her because I know she is so busy!
   
6. What surprised you when you started working for her?
   
   How kind she was when teaching me. There was a huge learning curve for me because I
   had never worked with documents and programs like this. I was also surprised at the
   number of employees she had.
   
7. What is your favorite task? Least favorite?
   
   I really only have two main tasks right now, so I don’t have a clear favorite yet—but the most challenging part is making sure the skin survey I’m sending to a new client feels accurate and aligned with what TeriLyn would recommend.
   
8. What are the biggest perks of your job?
   
   Traveling to see my boss (daughter) and getting to see her children and husband at the same time. Sometimes while I’m there, I’m able to ask a few work questions hands on!
   
9. What’s one thing you have to have on your desk?
   
   A little 4×4 sign that says “Let your dreams take you places” that I got at the Mast store. It brings me fun memories as well as the places I dream to visit.
   
10. What’s your coffee order?
    
    Always hot chocolate with whipping cream. Sometimes peppermint.
    
11. What’s your favorite thing about being a part of the team?
    
    I don’t have a specific favorite task since I’m a bit more behind-the-scenes, but I’m always so impressed by the talent and creativity of the team TeriLyn has brought together. It’s really fun to watch everything come to life.
    
12. What does a Day In The Life look like in your role?
    
    In the summer and winter, I run 2-3 miles, go to CrossFit, and then do projects at home. In the summer I do a lot of yard work, mowing, and weeding.

Carrie Bennet – SEO Specialist

1. What’s your name, and where do you live? Where do you work?
   
   My name is Carrie Bennet and I live in Winston- Salem! I work from home or my favorite coffee shops in town- The Remedy, Louie and Honey, or The Bookhouse. I’m also a history teacher!
   
2. How did you meet TeriLyn?
   
   We met at Two Cities Church. Terilyn and Tommy joined my community group, and that’s where we got really close!
   
3. How long have you been working for her?
   
   Almost 2 years!
   
4. What’s your role, and how would you describe your job?
   
   I work on SEO optimization! The goal is to figure out how get blog posts ranking higher on search engines.
   
5. What is the best thing about working for her? What is the hardest?
   
   Terilyn has taught me so much about SEO and is just one of the most generous people I’ve ever met. I feel like it’s something I can really grow in and she has been so encouraging of me growing who I work with. I’m a full-time high school history teacher, so there are times I have to pause my SEO work, but TeriLyn is always so understanding.
   
6. What surprised you when you started working for her?
   
   I’m surprised how much I love SEO. I’m new to this type of work, so I didn’t really know what I was signing up for. It’s very different from my role as a teacher, so I think that’s part of why I enjoy it so much.
   
7. What is your favorite task? Least favorite?
   
   I enjoy getting to read through each blog post while I optimize for SEO. I can’t think of a least favorite to be honest
   
8. What are the biggest perks of your job?
   
   I get to work from home and set my schedule. I can work as much or as little as I want (for the most part). I’m learning from the best and I’ve loved working with a close friend.
   
9. What’s one thing you have to have on your desk?
   
   Post-it notes and cute pens- ha!
   
10. What’s your coffee order?
    
    Shaken espresso!
    
11. What’s your favorite thing about being a part of the team?
    
    I love getting to know these amazing women and have really enjoyed getting to learn from each person.
    
12. What does a Day In The Life look like in your role?
    
    I go through the new blog posts from that week and work through the SEO checklist that TeriLyn created. I hop on Asana and see what other tasks I have for the week!

Kim Quiroz – LTK Account Executive

1. What’s your name, and where do you live? Where do you work?

Kim Quiroz. I live in Dallas, TX and I am a Senior Account Executive at LTK

2. How did you meet TeriLyn?

I met TeriLyn 3-4 years ago when she was added to my portfolio!

3. What’s your role, and how would you describe your job?

I am a Senior Account Executive. As a Sr. AE,  I manage key creator relationships and help drive results through influencer marketing strategies. I work closely with creators to plan and optimize their strategy, ensuring they hit their goals while growing long-term value. It’s a mix of client strategy, creative thinking, and hands-on execution.

4. What is the best thing about working for her? What is the hardest?

One of the best things about working with TeriLyn is her creativity and clarity. She has a strong vision, which makes collaboration really fun and impactful! As for the hardest part… honestly, I don’t really have one! She’s incredibly easy to work with.

5. What surprised you when you started working for her?

What surprised me most when I started working with TeriLyn was how hands-on and thoughtful she is with every part of her brand. She has such a clear vision, but she’s also super open and collaborative—it made the working relationship feel really natural right from the start.

6. What is your favorite task? Least favorite?

My favorite task is probably pulling and running reports for her—it’s always rewarding to see the numbers reflect the success of the work she’s doing. As for least favorite, I honestly don’t have one! Everything we do feels purposeful and collaborative.

7. What are the biggest perks of your job?

Connecting with creators, talking about their dreams for their business, and helping them get there. Nothing makes me happier than seeing my creators succeed. 

8. What’s one thing you have to have on your desk?

My ridiculously big water bottle. 

9. What’s your coffee order?

Usually an iced vanilla latte or a strawberry matcha. 

10. What’s your favorite thing about being a part of the team?

TeriLyn truly values each member of her team. She gets to know them as individuals, cares about them, pours into them, and makes you feel like you’re part of her family. ?

11. What does a Day In The Life (briefly) look like in your role?

Every day is different. I spend a lot of time connecting with creators, analyzing their LTK business, and finding the best ways to support and grow their success.

Lucy Joseph – Social Media Assistant

1. What’s your name, and where do you live? Where do you work? 

Lucy Joseph- I live in Winston Salem, NC (on the other side of the golf course as Thomas likes to say.) I work at home and in person!

2. How did you meet TeriLyn?

My dad and Tommy work together and the Adams needed a sitter one night and asked me! 

3. How long have you been working for her?

I have been working for her for almost 2 years. 

4. What’s your role, and how would you describe your job?

I have had many roles in TeriLyn’s business/household, but I am her editor and watched Thomas and Charles 2 days a week during the summer. I help out with closet clean outs and other miscellaneous tasks that overwhelm TL and I am the sole member of the Adam boys birthday party planning team.

5. What is the best thing about working for her? What is the hardest?

The best thing about working for TeriLyn is the comfortability that I feel. She lets me do my thing without micromanaging me. She has set me up to expand my editing business and I will always be indebted to her for her generosity and the opportunities she continues to give me. The hardest thing about working for is when I have to edit any blow drying videos. It’s very hard to make blow drying hair interesting for someone to watch and the constant loud sound of the blowing sends me into overstimulation. 

6. What surprised you when you started working for her?

I was surprised by her OCD when it comes to her alphabetizing of the spice drawer and also by the amount of work it takes to film, edit, caption and post anything on Instagram.

7. What is your favorite task? Least favorite?

My favorite task is editing any content with Tommy in it.  It always makes me laugh and I always have to cut a few lines that can’t go on the internet. Least favorite is hair videos.

8. What are the biggest perks of your job?

The biggest perks of my job are being able to work from anywhere on my phone and having a mostly flexible time schedule. Also working for TL is ideal because she knows what she likes and is good at communicating it.

9. What’s one thing you have to have on your desk?

Sticky notes to write down my random thoughts that I need to remember 

10. What’s your coffee order?

Depends but either an iced vanilla latte with cinnamon or a vanilla cappuccino 

11. What’s your favorite thing about being a part of the team?

My favorite part about being part of the team is that it really does feel like I’m in a work family. The Adams have showed me so much hospitality, love and appreciation. 

12. What does a Day In The Life (briefly) look like in your role?

Usually TL will brief me about what she wants for the video and how long the video needs to be. I will then take usually a 10-15 minute video and rough cut to around 4 minutes. Then I will cut it down again and send that version to TL. Usually it takes her a couple of hours to respond and then I will edit more or send that version over to her. She frequently forgets to download it and I have to send it again:) love her anyways!

Hannah Briggs – Content Manager

Hannah isn’t returning after maternity leave, instead choosing to focus on her sweet new baby. She was my very first full-time employee and worked alongside me for over six years—truly becoming one of the pillars of my business. As my right hand and content manager, she kept everything running smoothly behind the scenes with her talent, thoughtfulness, and attention to detail. It’s hard to put into words how much she’s impacted my work (and my life), and while I’ll miss her in this role, I’m so excited for her in this new season.

The post Meet the TeriLyn Adams Team appeared first on TeriLyn Adams.

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