Listen Here  In this episode of Wealth Strategy Secrets of the Ultra-Wealthy, Dave Wolcott dives into one of the most overlooked drivers of financial success: your money story. Dave explains why wealth creation isn’t determined by how hard you work, how smart you are, or even what product or service you offer—but by the [...] The post Episode 37: The Hidden Psychology Behind Wealth Creation appeared first on Pantheon Investments.

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In this episode of Wealth Strategy Secrets of the Ultra-Wealthy, Dave Wolcott dives into one of the most overlooked drivers of financial success: your money story. Dave explains why wealth creation isn’t determined by how hard you work, how smart you are, or even what product or service you offer—but by the emotions, beliefs, and subconscious patterns you attach to money. These deeply rooted narratives shape how much you believe you’re worth, how comfortable you are charging for value, and whether you operate from scarcity or abundance.

Dave introduces the concept of five money personalities, helping listeners recognize how their own relationship with money may be influencing their financial outcomes. Drawing from real-world experiences and mindset research, he highlights how understanding your emotional connection to money allows you to take control of earning, spending, saving, and investing decisions. When you shift your money story, you unlock the ability to grow wealth intentionally—starting with small, consistent mindset changes that compound over time.

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How’s it going, everyone? And welcome to a special solo series of Wealth Strategy Secrets of the Ultra Wealthy. I’m your host, Dave Wolcott. We get a lot of the same questions from our investors about infinite banking, tax efficiency, asset protection, strategy stacking, and how to actually build wealth outside of Wall Street. And we get it. We know you’re busy. So in this series, I’m breaking down complex wealth strategy topics into short, tactical episodes that you can actually use to build legacy wealth. Whether you’re just starting your journey or fine-tuning your portfolio, these episodes are designed to give you high-impact insights in just a few minutes.

So let’s dive in.

So, would you all agree that we would like to be intentional and grow from the Tiny Habits playbook just 1% today? Do you all agree to do that? Well, today is your lucky day because during our time together, I’m going to show you how your relationship to money, determined by the emotions that you attach to money, creates your own unique individual money story. And it is your money story that will determine your ability to attract, create, and increase your wealth more than the product or service you offer, more than how hard you work, and more than how smart you are.

Your money story will determine your wealth creation. And to help you understand that, I’ve created five money personalities that I’m going to share with you today. And as you learn about these money personalities, I’d like you to see if you can see a little bit of yourself in any one of them, or perhaps somebody you know. Maybe an intimate partner, maybe a business partner, maybe a client.

Just see if you can recognize any aspect from one or several of these money personalities. You game? Sure, let’s do it. Okay, so I thought I’d add a little bit of international flavor to the conversation since we had some international people over here.

So this was my second best-selling book, Money Can Buy You Happiness: Secrets Women Need to Know to Get Paid What They’re Worth. You wouldn’t believe the emails that I received that excoriated me, saying, “I have two master’s and a doctorate in clinical psychology. You call yourself a clinical psychologist. You don’t know anything about money if you think money can make you happy.” I’m like, the only people that say it can’t make you happy are the people that have it. And I also said that clearly you haven’t read the book, because the premise of the book is that money gives you the opportunity to make choices and to have experiences.

So I was in Dubai speaking to a group of entrepreneurial women, because women have—men do as well—but women are much more out there with it, saying that they have a difficult time in the corporate world, which is different than the entrepreneurial world. They have a very difficult time asking to get paid what they are worth. Because women are like, “I don’t know, they’ll think I’m greedy, they won’t like me.” I’m like, you are working for money. I don’t know a man on the planet that thinks he’s underpaid.

And I know plenty of them. I mean, thinks he’s overpaid. And I know plenty of them that are. So it’s a different mindset. And when you understand your relationship with money, you take control of your financial future. The way you feel about money is the way you make and keep your money, not the way you think about it, the way you feel. Your money story influences how much you believe you can make, your mindset, whether you see money as a place of scarcity or abundance, how comfortable you are charging your worth, and how you manage, save, or spend your income.

That’s all influenced by your money story. Thanks for tuning in to our special solo series. If this episode sparked something for you and you’re ready to learn more, head over to holisticwealthstrategy.com and download a free copy of my book. You’ll also get access to our investor community, where we share exclusive educational content, new opportunities, and resources designed to help you accelerate your path to freedom.

And if you want to take it even further, book a call with our team to learn about our virtual family office services or join our mastermind group, where we go deep into building true generational wealth. I’ll see you on the next episode.

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The post Episode 37: The Hidden Psychology Behind Wealth Creation appeared first on Pantheon Investments.

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