The post adidas strengthens elite basketball portfolio with German Federation deal appeared first on SportsMint Media. The global sportswear brand, adidas, has announced a long-term partnership with the German Basketball Federation (DBB). The post adidas strengthens elite basketball portfolio with German Federation deal appeared first on SportsMint Media.
The post adidas strengthens elite basketball portfolio with German Federation deal appeared first on SportsMint Media.
The global sportswear brand, adidas, has announced a long-term partnership with the German Basketball Federation (DBB), becoming the official outfitter of all German national basketball teams across both 5-on-5 and 3×3 disciplines.
Under the agreement, adidas will supply competition kits, training apparel, footwear, and lifestyle products for the DBB’s full national team structure. The partnership covers all 23 German national teams, including senior men’s and women’s sides, youth and junior teams, and the country’s expanding 3×3 programme. Designed to span multiple international cycles, the deal reflects a long-term strategic commitment rather than a tournament-specific arrangement. Financial terms were not disclosed.
The partnership begins at a high point for German basketball. The men’s national team are reigning FIBA Basketball World Cup champions, while the women’s programme continues to build momentum ahead of upcoming international competitions, including the next Women’s World Cup hosted in Berlin. Germany’s growing presence in the NBA and elite European leagues has further strengthened the sport’s profile and commercial appeal.
DBB President Ingo Weiss said, “The reigning world and European champions in the men’s game, the women’s team ahead of the World Cup in Berlin, and the Three Stripes – what an incredible combination! We are very excited to welcome adidas, a true global player, as our official outfitter. adidas stands for outstanding quality, innovation, expertise, and attractive style – exactly what our national teams represent and embody. This is a fantastic foundation for the start of our collaboration, which we will shape together in a dynamic and successful way.”
Marina Moguš, Managing Director of adidas Central Europe, added, “The men’s national team’s European Championship title in September electrified all of Germany. We’re carrying that exact energy into our partnership with the DBB. We are incredibly proud to now be part of this powerful basketball moment in Germany. Together with the DBB, we want to show that basketball is a culture that goes far beyond the game itself.”
Beyond performance outfitting, the partnership will focus on grassroots development, youth pathways, women’s basketball, and fan engagement. adidas and the DBB will collaborate on special-edition collections and lifestyle ranges designed to connect national team identity with street culture and everyday wear.
The agreement reflects a wider industry trend, with leading apparel brands increasingly backing federations that combine competitive success with long-term development strategies. With German basketball enjoying sustained international relevance, the adidas-DBB partnership positions both organisations to capitalise on the sport’s continued growth at home and abroad.
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