In the fierce competition for fan attention, how do you maximize audience excitement during massive events like the World Cup or Olympics? This strategic session with AWS and Wizeline reveals the game-changing role of Agentic AI—autonomous systems that hunt for and instantly package compelling content. We’re skipping the basic theory to show you precisely how broadcast leaders are driving disruption right now:

• Own the Moment: See how Agentic AI instantly identifies the winning goal or viral player reaction, automatically generating a perfectly framed, 9×16 social clip faster than traditional workflows.
• Deepen the Connection: Learn to use Computer Vision to track players and key actions, allowing you to deliver hyper-personalized content that speaks directly to individual fan preferences.
• Scale Without Cost: Discover the secret to preparing for the next global sporting event. Adopt cloud-native, fiscally responsible workflows that eliminate vendor lock-in and turn operational efficiency into a new profit center.
• Discover “Build With”: Not fully custom product engineering, not SaaS with data lock-in and feature constraint. A suite of well-crafted accelerators that launch production-grade solutions quickly and effectively. Already being used by some of the biggest brands in Media & Entertainment.

This is the essential session for media executives focused on turning sports rights into maximum audience value and preparing their operations to win.